Lane Merrifield
speaker
487 appearances
1 recordings
1 series
first heard Oct 2025
last heard 1 Oct
Lane Merrifield’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.
Appearances
Thank you.
It's great to be here.
Great to chat with you.
Yeah, so Club Penguin started really as a couple of young dads who had young kids who were jumping onto the internet and looking to play games and realizing that the social internet had really taken hold and was growing really quickly for adults, but there really wasn't much for kids.
And so kids were kind of either hanging out in adult spaces or really just doing kind of single player games, which were more isolating.
We put together a business plan.
We bootstrapped it ourselves.
We took out loans on our homes and kind of did whatever it took.
Wow.
to try and pull it off.
Yeah, I didn't, you know, you could have said the letters VC and I couldn't have even told you what they stood for back then.
So we were just trying to figure it out.
And because we bootstrapped it, because it was our money, we were very capital efficient.
We were very focused.
We got something live as quickly as possible.
Again, this is all pre-lean startup, but we certainly followed a lot of the same principles and we got it out there and it started to take off.
It grew a lot faster than what even we thought.
You know, we started monetizing it.
The rest is history.
It was a lot of fun.
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