Lane Merrifield

speaker

487 appearances 1 recordings 1 series first heard Oct 2025 last heard 1 Oct

Lane Merrifield’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Oct 2025 with 1.

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And that's the way that works.

We didn't have ads.

We didn't care if the kid logged in and spent five minutes, but had an amazing time.

That's all that mattered.

I get this a lot and people don't always like the answer.

They see the market and they say, well, it's less crowded, so I'm going to jump in there.

What they don't see is the reason it's less crowded is because it is significantly more complicated.

You're dealing with significantly more laws, more regulations, and rightly so, frankly.

I mean, when we started Penguin, it was a bit of the Wild West.

And in fact, we had the chance to sit on the board for COPPA, the Children's Online Privacy Protection Act.

Part of why we had the invitation is because a lot of our standards were what they were using.

And you're dealing with kids who don't always have email addresses.

You can't market to them directly.

You can't, even the communication that takes place needs to be very controlled.

They can't share too much PII with you or with each other.

You need to have parental involvement.

Sometimes parents don't want to be involved.

Sometimes they can't be involved.

Like there's a lot of complexity there.

I should say there's a lot of complexity if you're going to do it well.

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