Laura Forman
speaker
85 appearances
3 recordings
1 series
first heard Jun 2019
last heard Oct 2019
Laura Forman’s voice in public audio — every appearance, attributed to the second.
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Appearances
And they're certainly doing a great job of it.
Like I said, to Snap's point that they're now reaching 90% of 13 to 24 year olds.
I mean, that's phenomenal for them.
And it certainly worked.
They posted 48% year over year revenue growth in the second quarter, which was near record level for them.
The question is, like, if they want to scale and they want to become as big as, say, Instagram in terms of user breadth, will they need to sort of broaden their audience in terms of who their platform reaches and the advertising that they're getting, like, who that's reaching as well?
Thanks so much.
We're seeing now more women enrolled in four-year colleges than men today, as well as a growing percentage of household income coming from women's earnings.
And recent data shows wives are contributing roughly 26% of a family's income in 1980, and that number is well over 37% now.
What's odd is that economist Michelle Meyer out of Maryland recently pointed out there's been surprisingly little research into spending patterns where these women are top earners.
Right.
So in 2011, there was an opinion piece, I believe, in the Wall Street Journal that talked about how women may not control the vast majority of spending, but they definitely have an increasing say in how that family's income will be allocated.
In other words, areas in which it will be spent.
An example I'd give would be child care.
So as more women, of course, are working full time, more money is going to be allocated going forward to child care.
So data shows women are spending more time now working outside of the home and sleeping than doing things like chores and shopping.
But obviously they, like everyone else, still need things.
So we're looking for companies like e-commerce companies like Instacart and Amazon to be benefiting here and also outsourcing apps because, of course, things still need to get done around the house.
So things like TaskRabbit or Handy should benefit too.
Because there's so little research on women's spending within married households, we're hoping we can look toward single women spending as a proxy, which is easier to get a read on because they're obviously just earning for themselves and reporting it as such.
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