Lauren Feiner
👤 PersonAppearances Over Time
Podcast Appearances
This trial is about Google's advertising technology business, and that's a business where Google has a role in several different parts of the market. Basically, you have the publisher side, you have the advertiser side, and you have the technology that sits in the middle and facilitates the buying and selling of ad inventory.
This trial is about Google's advertising technology business, and that's a business where Google has a role in several different parts of the market. Basically, you have the publisher side, you have the advertiser side, and you have the technology that sits in the middle and facilitates the buying and selling of ad inventory.
The government's basically saying that Google has maintained an illegal monopoly in a couple of these different parts of the advertising technology stack and also illegally tied together two of its tools to entrench that power. In this lawsuit, there's still the Department of Justice. They're really leading the questioning of the witnesses so far in this case.
The government's basically saying that Google has maintained an illegal monopoly in a couple of these different parts of the advertising technology stack and also illegally tied together two of its tools to entrench that power. In this lawsuit, there's still the Department of Justice. They're really leading the questioning of the witnesses so far in this case.
The government's basically saying that Google has maintained an illegal monopoly in a couple of these different parts of the advertising technology stack and also illegally tied together two of its tools to entrench that power. In this lawsuit, there's still the Department of Justice. They're really leading the questioning of the witnesses so far in this case.
You also have, I think, somewhere over a dozen witnesses state attorneys general that have signed on to the DOJ's case. The government is making four key arguments in this case. They're saying that Google first monopolized the market for the publisher ad server, which is the publisher side tool used to sell ad space on the internet.
You also have, I think, somewhere over a dozen witnesses state attorneys general that have signed on to the DOJ's case. The government is making four key arguments in this case. They're saying that Google first monopolized the market for the publisher ad server, which is the publisher side tool used to sell ad space on the internet.
You also have, I think, somewhere over a dozen witnesses state attorneys general that have signed on to the DOJ's case. The government is making four key arguments in this case. They're saying that Google first monopolized the market for the publisher ad server, which is the publisher side tool used to sell ad space on the internet.
They've also monopolized the market for ad exchanges, which is the technology that sits in the middle and facilitates buying and selling. And then for the ad network, which is basically the large advertiser base that Google has that provides buying demand to its platform.
They've also monopolized the market for ad exchanges, which is the technology that sits in the middle and facilitates buying and selling. And then for the ad network, which is basically the large advertiser base that Google has that provides buying demand to its platform.
They've also monopolized the market for ad exchanges, which is the technology that sits in the middle and facilitates buying and selling. And then for the ad network, which is basically the large advertiser base that Google has that provides buying demand to its platform.
And the fourth argument is that Google has illegally tied together its publisher ad server and its ad exchange, leveraging the dominance of both of those to extend its monopoly power.
And the fourth argument is that Google has illegally tied together its publisher ad server and its ad exchange, leveraging the dominance of both of those to extend its monopoly power.
And the fourth argument is that Google has illegally tied together its publisher ad server and its ad exchange, leveraging the dominance of both of those to extend its monopoly power.
Google has said that the government really gets this wrong. They're not understanding the space, that they have plenty of competition here, that advertising tech is an industry that's alive and well, and that it just happens to exist. have these tools that have certain efficiencies with each other that ultimately benefit the industry.
Google has said that the government really gets this wrong. They're not understanding the space, that they have plenty of competition here, that advertising tech is an industry that's alive and well, and that it just happens to exist. have these tools that have certain efficiencies with each other that ultimately benefit the industry.
Google has said that the government really gets this wrong. They're not understanding the space, that they have plenty of competition here, that advertising tech is an industry that's alive and well, and that it just happens to exist. have these tools that have certain efficiencies with each other that ultimately benefit the industry.
We haven't really gotten to hear their case in full yet because right now the government is going through its witnesses. And after that, we'll get to hear more of Google's side of the story. But we did get to hear a little bit of this in opening arguments.
We haven't really gotten to hear their case in full yet because right now the government is going through its witnesses. And after that, we'll get to hear more of Google's side of the story. But we did get to hear a little bit of this in opening arguments.
We haven't really gotten to hear their case in full yet because right now the government is going through its witnesses. And after that, we'll get to hear more of Google's side of the story. But we did get to hear a little bit of this in opening arguments.