Laurie Segall

speaker
89 appearances 1 recordings 1 series first heard Jun 2025 last heard Jun 2025

Laurie Segall’s voice in public audio — every appearance, attributed to the second.

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But I do think people are really understanding and I don't blame them. It's a weird one to wrap your head around. But yeah, I think it's you have to like divide in certain ways. I said this to my colleague this morning because we're speaking to a woman who's son ended his life after an AI sextortion. Someone using AI did exactly what I explained at the beginning of this, and he ended his life.
And... How old? I think he was like 14. He was a teenage boy. And I said to Nicole, I'm like, because we're going into turbo mode, we're like, go, go, go. And I think sometimes if I sit, I'm like, man, like I have a boy, right? That's so messed up. And I can't almost, it sounds whatever to say, like I can't sit in it for too long, but I think feeling it is probably the most important thing.
And how do we, as tech, like for my company and like trying to like tell stories about technology, like how do we produce humanity and how do we produce empathy And just use tech as our way to do that.
I think part of that is you have to feel it and you have to like not just be outraged, but be organized about that outrage and be able to tell that story and let other people tell their stories and see them. So I don't know. That's a roundabout answer to say I think I do OK with it. Good days, bad days. And I think it's weird when you have a child and you just look at
Like a child is so innocent and amazing and like you're just obsessed with your kid and you're like, I don't want you to see this world. I want I want to want you to have the best world.
I think that's the thing that's so scary, which is like, At least like Playboy, like they consented. There are all these issues that we think about when it comes to this. But now it's like the big thing and one of the biggest questions about the future of artificial intelligence. And we're seeing this play out in Hollywood. We're seeing this play out like literally with writers.
We're seeing this play out everywhere is consent. Did you consent to have your materials uploaded? Did you consent to all of these things? And I think so when we look at this through the lens of consent, it's should... should anyone be able to have the power to make anyone do anything without their consent? And I feel like this is like a no-brainer. The answer is no, but it's a wild west.
And oftentimes by the time we're having the conversation, it's too late to have the conversation because in the time that Mr. Deepfakes has risen and also fallen, there are all these nudifying apps, right? There are all of these apps that have been popping up that allow people to do this with so low friction. You don't have to be high tech to do this. It's just a couple clicks.
And now we're seeing the conversation around that, and thankfully the laws are catching up, but the genie is certainly out of the bottle at this point.
There are obviously other moles. Yeah, and I think it's how do we educate parents now to say, OK, what are the conversations we need to have with our children so we can keep a really open environment? If something like this happens to them, they don't feel embarrassed. They don't feel like ashamed to come to us and say, hey, I received this photo and I didn't take it or I did. Who cares?
Being able to even be prepared for these types of things so we can get in front of what's going to be inevitable. You have these groups online that are not targeting folks. And so it's like Mr. Deepfakes was just our way in.
to talking about, like, a deepfake world, where we can't really believe anything we see, where our likeness is weaponized against us, where our most intimate qualities are mimicked by artificial intelligence. And that can seem scary, but the biggest thing for me, honestly, is giving people agency. There's also stuff we can do to get in front of it. The idea that Mr. Deepfakes
is down there was so much friction created that like legally made it very difficult for this site to operate the way it was that's agency that's like saying we're just not going to live in that world we can actually make changes and ai can work for us it doesn't have to work against us it's a tool
What did they say? Some of these companies have done better than others, right? It's also like a closed model, so it's harder to have AI generate these types of images. They have worked very hard against this, right? But some of these other open source models make it easier for this type of thing to happen.
The thing that I've been obsessed with, I feel like this is my next thing, is as I started digging into Mr. Deepfakes and I was like, I want to talk to other women who have been victims of this and survivors of this. And I spoke to a woman recently. Her name is Bree, and she is so hard to describe other than joy in the morning. She is a local meteorologist outside of Nashville.
She is loved in her community. I feel like she's a person who walks down the street and people hug her because in news right now, the meteorologist is the least controversial figure ever, right? And they are in your basement with you when there's a tornado telling you what to do. So she's really loved. And I got in touch with her after seeing her.
She was trying to get a law passed in Tennessee after she was like all of a sudden on Facebook meta. She would post something and then a fake Brie, who seemed like her fake profile, would respond to her fans and say, hey, reach out to me on Telegram more soon. And she had someone message her and say, I think your husband has been sending nude photos of you out. And she was, no, he hasn't.
deep fakes of her to make it look like she was nude, and they would get her fans to go on a Telegram account, and they would send this, and one of these scammers said, meet me at a hotel in Nashville, pay me, like, X amount of money, and here's a taste, and sent these images of her. And there was literally, she was shocked by this.
And then another one reached out to one of her fans, got them on Telegram. They think it's her and said, join my VIP fan experience. There's another one that said, I'm in a terrible relationship and I can't get out. There's abuse, like lies. All of these are lies, but preying on her fans and like utilizing AI and sexually explicit defects.
And they used an AI generated video of her to say, no, it's really me. And all of a sudden we started looking into it and we worked with a security company called Vermilio and they did like an analysis of how many fake profiles of her were out there and 5,000 and counting. So she was living this whole fake life on the internet. where people were profiting off of her likeness.
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