Layla Hormozi
speaker
254 appearances
5 recordings
1 series
first heard Aug 2023
last heard 28 Apr
Layla Hormozi’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Apr 2026 with 1.
Appearances
So this is kind of the first big input that we have as a business.
This is where our content goes.
This is courses that we have on our site.
content, podcasts, et cetera, YouTube videos, all of this stuff goes in here.
This is what we create every day.
We put money and we put effort and we put team into this, right?
This thing gets some of this attention.
And so then we move to the next part of this process.
So we have to get this raw attention to then give us some sort of contact information so that we can create some sort of conversion event.
Now, depending on where these people are, some people convert because they want to join our email list.
for the Mozy Minute, which is in some ways a product in of itself, which then gets people on that list so we can further advertise to them.
The next thing that some people do is that they'll go to Skool, which is one of our portfolio companies that we have so people can start communities online.
It's the only big brand association that we've made publicly.
And that company continues to grow and grow and grow.
And the rest of the conversion mechanism then goes to books.
So this is people who buy books on our site or buy books on Amazon.
And through these things, we get these kind of like minor conversions.
This is a free trial into a $9 thing.
This is a $30 book.
This is a free email list.
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