Leandro Cuccioli

It's the thing to preserve over time.

And that's the challenge, right?

You bring new people.

How you keep that over time?

I don't know.

I mean, if you ask me, it's the main risk that any company has, right?

That at a certain point, it's not that you lose it from one day to the other.

It's like society.

Culture doesn't change like that, right?

But then you look back two generations ago, and you say, well, that was very different, right?

It was when that happened.

And I think you need to be very vigilant.

And the way to be very vigilant is...

hiring the right people, promoting the right people, firing the people that probably don't stick to the culture.

And there's no silver bullet.

But you need to be paranoid that that is a very fragile thing, like in any relationship.

And it can deviate, of course, very rapidly.

So I would say people in the leadership of this company are obsessed about that, because they realize that it's not the number of boxes

that we have, you know, the number of warehouses or how many credit cards we issue.

If you don't have that ingredient, then you start making the wrong calls, particularly the tough ones.