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Levi Morehouse

๐Ÿ‘ค Speaker
142 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

It was to audit, to build the automation, we needed to develop, our developer team needed to grow substantially.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

And then we also, our sales has kind of been a mix of this sort of quasi outside sales, inside sales combination that's actually been very effective.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

But we really needed to scale an inside sales team.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

We just being practical and not having money to blow on acquisition cost, we found out what was effective.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

So we try to get in front of a lot of potential customers in one place and actually taking the flight and going there and paying for the travel made sense if you got enough of that out of it.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

So it never makes sense for we serve small business exclusively.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

It never makes sense to fly around the country for a customer.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

But for a group of customers, it makes a ton of sense.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

So we were found that that model actually worked really well.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Then following that up with the inside sale actually converted really well.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

So anyway, that's kind of the model that's worked okay for us.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Yeah, I keep that private.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

But we got a good deal being that we had a lot of traction going up to that.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

It's in that ballpark.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

So total customers was probably just under 200 at the time.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Yeah, it's around 13,000 right now.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Being that I'm a CPA, these numbers actually are, I enjoy that about your show is that you always drill in on the numbers.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Those are kind of right at the back of my head.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

Month to month, nothing up front.

SaaS Interviews with CEOs, Startups, Founders
EP 421: SaaS Accounting $238k MRR, $4.2M Raised, 200 Customers with Ceterus CEO Levi Morehouse

That's exactly why we raised.