Lewis Howes

Yes, exactly.

So highly competent cues, if you know that you're warm and you need to dial up competence to hit the sweet spot, these are some cues that will help you.

Give it to me.

And my favorite is from the Nixon-Kennedy presidential debate.

So have you heard about this debate before?

It's kind of... Remind me.

Okay.

You're like, actually, yes.

I can't remember what happened, but... So this is why I like this story is because it created a puzzle.

And I like puzzles.

So here's what happened.

During this part in US history, Nixon and Kennedy were running for president, and about half the population watched the presidential debate on television, and about half the population listened to the debate on the radio.

Everyone who watched the debate was sure that Kennedy won, and everyone who listened to the debate was sure that Nixon won.

And it was the first time where there was discrepancy between the winners, the perceived winners.

One sounded like a leader and one looked like a leader.

That's the star.

That's the star, exactly.

So Nixon sounded like a leader.

He had really good vocal power, but he looked like a loser.

And I hate to use that word, but he himself said in his memoirs, he believes he lost that entire presidential election based on the first few seconds of that debate.