Lindsie Nelson

speaker

281 appearances 3 recordings 1 series first heard Oct 2025 last heard 23 Oct

Lindsie Nelson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

Appearances

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Forecasting Made Simple · 20 Oct 2025 podcast

I think that like first wave where it used to be like you're gonna get impressions first and then clicks and then conversions.

I think that's really adjusted.

I I was uh I I love impression data.

I think that there is a lot of value in understanding where we're being seen.

But what we're shifting to is is so a tool that we like a lot is SEO Monitor.

We use that a ton for our visibility tracking.

And it has um, so it's a new daily keyword tracking tool.

You feed it the ones you want.

And we're able to see movement.

And I think tracking against competitors is absolute critical.

Again.

Reporting up, no leader is upset when we're beating their biggest competitor.

Everybody wants to see that we're winning, right?

Even if we're losing traffic, but I'm like, hey, you're beating the big guy in this space, or you're maintaining against the big guys in this space.

That is something that nobody's gonna be upset about and we need to lean into.

And tools like SEO Monitor does they do a fantastic job with both traditional Google AIO and they're moving into the LLM space.

Again, still really apprehensive because it's so uh it's not keyword based.

So tracking by keywords is uh really rough.

But visibility and again tracking against competitor visibility, it's not the hard tangible numbers, but it's those indicators, those early on ones that we can say we're moving in the right direction.

And again, as we forecast, some of this is okay, what's moving in the right direction?

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