Lindsie Nelson

speaker

281 appearances 3 recordings 1 series first heard Oct 2025 last heard 23 Oct

Lindsie Nelson’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Oct 2025 with 3.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Forecasting Made Simple · 20 Oct 2025 podcast

Like it is investing into the future and into something that is much more tangible and measurable, I think, today than even any advertising scheme you can do.

So I think with executives, the number one thing you have to know is they care about money and making more money for their business.

And I think SEOs got continue to, but historically have really been caught up in metrics like traffic and impressions.

And it's easy.

Those are easy things for us to track and measure against.

But I don't think that ever really mattered to any CEO how many impressions we had on a Google search results page.

Um, what they care about is their business growing?

Is our pipeline growing?

What do we look like for the next two to five years?

Um, and that doesn't change in this space.

We still need to look at reporting in terms of the dollars and not.

keeping it really surface level, like just GA4 or Adobe, we need to look at

All of it?

Are we in Shopify?

Are we integrating HubSpot Salesforce data into our Looker Studio reports?

We have to have full scale reporting tied into SEO.

So that we can show that monetary value.

And if we are consistently showing return on investment, it's an easy yes.

It really is.

It's hard to say no when we are making them more money at uh a fraction of the cost again of an ad budget to to get the return on investment that we typically see for SEO.

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