Lisa Bilyeu

It's the mind.

Now, why?

And so that's when we realized we have to address the mind if we're going to be very authentic in our message that we actually want to help people, not help people when it's convenient, not help people only until I'm wealthy, but actually help people on a global scale.

Because we were so tied to the mission.

We weren't done.

We hadn't helped obesity on a global scale.

It still existed.

We didn't help my mom.

She was still struggling with her weight.

So as we sold Quest, it was like, I'm not done yet.

The money in my bank account became, right?

And so that became the catalyst for Tom to start his show.

So I pivoted.

It was no longer about the money.

It was about my mission.

And then we then walked away from Quest because we realized the mind is the start to everything.

I hadn't reached my mission.

I hadn't reached my goal.

My mom was still struggling.

And so as we started to develop Quest more and more, that's when we started to realize that that was amazing for people who'd already decided they were worthy enough to pick up a Quest bar instead of a Snickers bar.