Lisa Earle McLeod

speaker

525 appearances 1 recordings 1 series first heard Jul 2026 last heard 15 Jul

Lisa Earle McLeod’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

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You're opening the door.

They get to choose.

But you've got to open the door in a really compelling, engaging way.

And that's on you.

Right.

And the reality is nobody wakes up and says, you know what?

I don't want to go to a private practice.

I don't want to shop at a small store.

I'd rather give my money to some big anonymous corporation.

I mean, like the cultural zeitgeist is very much, I want to give my money to someone that lives in my neighborhood or at least close to it.

I don't want to give my money to Walmart or Jeff Bezos or whoever.

Right.

So the culture's with you.

People would rather go, but not if you can't give them what they need, which is an engaging experience.

So in a transactional organization, the leaders stand at the top and say, we need $100,000.

We need $100,000 this week.

In a noble purpose organization, the leaders stand at the top and say, we need to find 100 patients we can help.

Because that back end, the money, it's the senior leader's job to figure out the financial model.

So the way you talk about we need to make this money versus we need to help this many more patients, and it's not just semantics.

It's what's going to go into people's brain.

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