Liza Adams

speaker

459 appearances 5 recordings 1 series first heard Jun 2026 last heard 12 Jun

Liza Adams’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Jun 2026 with 5.

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And then based on all that, help us figure out a good campaign that caters to each of the personas in the buying committee.

Well, goodness, like we would go nuts as human beings if we would had to take all of that, right?

You know what's happening today?

PR and AR looks at the analyst reports, product marketing looks at the gong calls, CI or customer intelligence looks at competitive information.

Each team is actually doing their own thing just to address the signal that they're paying attention to.

But rarely does any

Any one group or or person look at all those signals.

you know, um uh synthesizes them, gets some insights and then figures out an integrated campaign.

That's not possible with the existing environment, right?

But with AI, that is now possible.

So now we can achieve better outcomes as a result.

I I I I think it it's it's important, but here's what I've um

I've learned in many transformation journeys.

Um, and in Jordan, I don't have best practices.

What I have is pattern recognition, right?

Um, because best practices are are are coming to be.

You know, it's it's moving really fast, and I don't believe that there are any best practices yet.

But my pattern recognition says that AI today.

Um, rewards people who are intensely curious and happen to be process and systems thinkers and who are

Or and have a growth mindset.

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