Luke Harries

speaker

1,470 appearances 2 recordings 2 series first heard Jan 2026 last heard 11 Jan

Luke Harries’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jan 2026 with 2.

Appearances

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The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs · 11 Jan 2026 podcast

So we like race, we set up a clinic.

We're like, how do we help people get access to this fantastic medication, which reduces people's body weight by 15%.

and we managed to get to about 300k of revenue which was great and then it kind of flatlined and this was the first company I'd really started I was still pretty young and truthfully I think I was just too impatient I was like oh we're only on like 200k a year of revenue I want to have like much bigger impact to technical product I think we probably need to like

pivot to b2b and Richie was like no loot I think we just need to like focus as is like the wave will come and so I stepped back joined post-hoc kind of moved on but Richie has done an incredible job and that company's now doing over 30 million dollars a year in revenue helping thousands of patients so that's been really cool but like big lesson for me is like commit for the long term be patient and Ozempic had a much much bigger wave after we were actually quite early on

Fucking nuts.

I 100% agree.

And actually, when I worked for PostHog, part of the magic was you have one ICP, which is a product engineer,

and you're selling multiple products into it.

So you're selling product analytics, you're selling session recording, feature flags, all in, and each new product you add, it gives you another entry point.

It enables you to like integrate the products to do completely new use cases, which couldn't be done before.

We don't have any of that in some ways.

And so with Eleven Labs, because we have the best AI audio models, so turning text into speech, speech into text, for making sound effects, for voice cloning, voice isolator, this is like a very horizontal foundational layer, which we sell as an API.

So that's kind of your first product, the developer product.

And then you can sell that API at scale.

So you can sell it to enterprises, you can build around workflows, doing conversational AI.

So that's fantastic.

But then because the team is super ambitious, you know, Matty and Peter literally want to build a bigger company than Google.

They want to build something absolutely massive.

And then they see like, oh, we could actually build this to build a reader app for your phone to read articles.

So that's now a product.

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