Luke Harries

speaker

1,470 appearances 2 recordings 2 series first heard Jan 2026 last heard 11 Jan

Luke Harries’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 2 in all, peaking in Jan 2026 with 2.

Appearances

newest first · ▶ plays the moment

The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch · 20Growth: The $6.6B Growth Engine Behind ElevenLabs | Why ElevenLabs Do Not Have PMs | The 7 Part Launch Playbook to Crush All Launches with Luke Harries, Head of Growth @ ElevenLabs · 11 Jan 2026 podcast

Then we're also building a creator platform.

So this text box, which anyone can type in text, that's now creating whole audio books and voiceovers.

But the interesting thing is it's actually really working for us.

And I think the reason we've managed to get it working is because we've started with these incredible audio models, all these people come naturally to us.

We've then been able to raise money, hire incredible founder type peoples who really own these individual products and grow them.

And so, yeah, it's definitely not the norm.

I'm not sure I'd recommend it, but for Eleven Labs, it seems to be working really well.

If I was to advise people, it would be choose your one ICP and build all the products around it to have them compound.

However, that's not actually what we're doing.

Instead, we're building discrete products.

And the way we then tackle that is we basically shard the company.

So we have a consumer app focused team, which has an entire growth team with a growth marketer, with paid ads, with community.

We have creator growth with their own paid ads, affiliates and so forth.

We have developer marketing, which is standalone.

Yeah, exactly.

There is.

So the structure we've set up is we have horizontal growth team, which are channel specialists.

So we have a head of performance marketing who used to lead performance marketing for Shopify.

We have a SEO expert who used to do most of this for Canva.

We have like incredible individual specialists.

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