Luke Harries
speaker
1,470 appearances
2 recordings
2 series
first heard Jan 2026
last heard 11 Jan
Luke Harries’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 2 in all, peaking in Jan 2026 with 2.
Appearances
But then within each team, we have a product growth lead who's responsible.
They're basically CMO for their product.
And they're thinking about all the metrics, the activation, the awareness.
And then they have their own sub teams which are specialized just for them.
Yeah, it's pretty funky.
Our enterprise marketing team by the end of this year will be 20 people and that's just for enterprise marketing.
And then separately, our mobile app will be its own five to 10 person growth team.
Yeah.
When I joined, we were three people, all very junior, very specialists.
I hadn't actually done a growth role before.
And this is the advice that I normally give.
Start with one generalist growth marketer.
And they should be responsible for everything from messaging and positioning, working with the founder, up to awareness and setting up channels and testing.
The reason why you need them to do all of that is if you only hire a product marketer, great, your positioning is lovely, your messaging is lovely, but no one's heard of it.
Or if you only hire someone who's very quantitative and channel focused, then they're only going to be focused on getting out there, but no one's actually going to convert or resonate.
So hire one generalist person.
And the most important thing is that they really understand your product.
And so this means if it's a technical product, they need to be technical.
If it's a consumer product, they should really get the consumers and the virality.
So it depends on the person.
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