Luna Aziz

speaker
849 appearances 1 recordings 1 series first heard Jul 2026 last heard 22 Jul

Luna Aziz’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months
1 · Jul OctJan 26AprJulnow

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

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So much hype.
So much hype.
And we do have sales on there by, you know, I shouldn't say that, but the commission rates are so high, the hidden fees associated with that channel, you know.
It's very expensive to sell on there.
And so what we found is it's, I wouldn't say it's necessarily even a sales channel as opposed to like a marketing channel for us.
It's like more brand awareness.
It is.
It truly is.
And we've seen a halo effect where it's impacting our retail sales and it's also impacting Amazon sales because...
Someone might see a video on TikTok shop about a product and won't initially buy on there, but they might go into Target.
I think it's the lack of trust.
I think there's kind of this inherent thought that if you're in a retail store that there's been some sort of vetting that's happened behind the scenes and that this is a good brand.
And to your point, I mean, 10 years ago, Etsy looked very different too.
And we still have our Etsy shop because we garnered so many reviews.
And I think that is another trusted resource, right?
I think sometimes now we even have to question reviews because you just don't know where they're coming from.
Or is it more of like kind of that gray market where like,
People are paying for reviews.
And so these were legitimate customers leaving their reviews.
We had fantastic, you know, a rate, a fantastic rating, fantastic feedback.
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