Mahdeen Abrar

speaker

546 appearances 1 recordings 1 series first heard Jun 2026 last heard 30 Jun

Mahdeen Abrar’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jun 2026 with 1.

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Freaking Cool Indies · How Game Devs Win With Shorts in 2026 | Jestr CEO · 30 Jun 2026 podcast

I think I think it was really important that like even though, you know, thirty nine out of forty meetings rejected me, just the one was enough for me to to, you know, get my foot in the door and and start making a making a name for myself and and my team in the industry.

Yeah, I appreciate it.

I think I think the key thing for me, which I always tried to embody was just be

Very extremely humble and keep your chin down and just be willing to listen, right?

I feel a lot of people and probably the mistake that we made initially when we went to Gamescom was we were so over-eager and willing to and trying to sell and sell and talk about what we do and what what it is that we're good at.

But truthfully, people like to talk about themselves and people will happily share their knowledge with you if you are just willing to listen.

And I don't think that we were really doing a good job of listening initially and

You know, because Fireshine was such a small exchange and it was more organic, it felt like uh we actually got to hear them and and on what they were kind of looking for, um, which we weren't doing before.

We certainly weren't doing before and definitely not at our previous startup ideas where we were just building stuff that we thought was cool without actually listening to what indie devs really needed.

Um, and that that's how you end up in people's spam folders, right?

Yeah.

So I I've went to a couple of conferences at this point.

So after Gamescom it was Miggs in November.

And that was a a smaller event obviously in Canada.

And then after that was GDC in San Francisco in March.

And then Bit Summit in May.

And I think the

Very, very big difference between MIGs and and GDC was extremely noticeable.

Since uh from GDC, we had come off of the back of a very successful Nextfest where we got 11 out of 50 demos to be running jester campaigns in the top 50.

Um and so that made a lot of noise for for people who were in the games marketing space.

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