Malte Landwehr

speaker

502 appearances 5 recordings 1 series first heard Mar 2026 last heard 13 Mar

Malte Landwehr’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.

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Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast · SEO Under Siege: 2025’s Collapse of Google Traffic · 9 Mar 2026 podcast

Or it could even one step earlier, it could happen that we are ranking for these fan-out queries, but then we are not one of the documents that is selected to be considered for a source.

Because you mentioned this number of thousands of documents.

I think there we are in like a deep research scenario, letting Manos run for half an hour.

But it's totally possible that there are 200 candidate documents from the four fan-out queries I've been running, but not all of them will be downloaded, right?

some of them will be considered as sources, and then some of these will be downloaded, and some of those will be cited.

And in the future, there will probably be more caching, et cetera, in between.

And so there are many, many steps where I can lose, right?

The first thing is maybe our website was never crawled by Google.

Maybe it was not indexed.

Maybe it was not ranking for the fan-out query.

Maybe it was not selected as a potential source document.

Maybe it was not cited.

And maybe if it was cited,

A part was cited that doesn't actually talk positively about my brand.

So it was like almost useless.

Right.

And we need to start understanding this pipeline and understanding where it breaks and where we have to where we have to do something.

So I think that's the big change.

And then another thing is, as an SEO, I'm usually very focused on my own website.

But there are other sources than my own website.

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