Malte Landwehr
speaker
502 appearances
5 recordings
1 series
first heard Mar 2026
last heard 13 Mar
Malte Landwehr’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 5 in all, peaking in Mar 2026 with 5.
Appearances
And let's live in a world where this is the case because there's no reason to fight it.
I think that was the biggest skill thing I learned.
And of course, I did a lot of thinking about like,
theoretical thinking like, okay, how likely is it that ChatGPT will build a merchant center?
How much effort would it be?
Will they partner with someone?
And we are seeing now that what I estimated is actually happening.
So they started their ChatGPT shopping without a proper merchant center.
We can talk about where they get the data from later.
building a merchant center for their couple of first big partners.
So, yeah, it just made me think about things in a very different way and thinking more about goals, strategies and less about what's the keyword I'm optimizing for today.
Maybe let's start with the landscape.
First of all, Google is still the biggest fish, right?
They simply by displaying AI overviews over so many search results, that is probably the LLM generated answer with the highest reach and reaching the largest amount of people.
And the AI mode is still small.
Maybe 1% of people are pushed into it.
But of course, Google can in the future push more people from AI modes into the AI mode.
And then behind Google, the second biggest one is OpenAI with also a big lead than over everyone else, where depending on how you estimate the number of search equivalent prompts that OpenAI or JGP specifically has,
they are probably at somewhere between 5% to 10% of the size of ChatGPT.
But of course, at the size of Google, excuse me, but then sending out a lot less traffic.
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