Marina Hyde

Okay.

But I tell you what I think is actually happening here.

It's so interesting because all of these people who have kind of weighed in also are doing these, and I include ourselves in this, like an always-on podcast.

And you just need the content.

So I don't want to say they're like a Bloomsbury group all, you know, feeding into each other's work.

But actually it reminds me slightly of, do you remember when we talked about BTS and we talked about, I think, the Bangtan universe, which is like a sort of dark mirror world.

Yes.

where, because BTS were literally working the entire time, this is obviously the K-pop group, they were working the entire time, so they actually didn't have time to have any form of life, so they had to create this kind of fake life, which they could then sort of sing and talk about where they have, go through problems and have relationships and things, because there was literally no time to do anything other than be in BTS.

And I slightly wonder whether just, this is just like, oh great, Stephen Martin said something mildly stupid, right?

We can have three weeks worth of content.

All of us can about this.

Sorry, ear seeds?

Matt Britton's first trip to the podium.

Wow, it's got to come soon.

A screen that you could watch TV on?

So you sat in the car and just watched?

Well, that's a claim to fame of a sort.

Do you optimise?

Yeah, but it's all just, you're just staying on people's platforms.

Yeah.