Marina Hyde

Yeah.

Always.

And some people say, oh, it's like sort of CNBC, like a rolling news channel's business desk, but for Gen Z. And they've got sort of little details they do.

They've got a good sort of studio.

They've got a gong that they bang.

It's a desk with two guys.

As I say, why did I listen to it?

They had an easy and appealing style.

They covered an area I just feel like...

It feels like it's the defining issue of our times, and I don't really know that much about it.

And they were good to hang out with.

But I am not the typical audience, and I am absolutely none of the value in that audience.

The point is, Silicon Valley is obsessed with it.

And if you look at their sponsors, it's absolutely wild.

I think they've got 5 million sponsors worldwide.

$5 million off sponsors in the first year.

This year, they're on track for $30 million.

They're all sort of things like Ramp, which is charge cards, Plaid, which is a fintech thing, Google Gemini, the New York Stock Exchange.

I mean, it's wild, you know?

But the point about that audience, while small, is that it is incredibly influence dense, I suppose.