Marina Hyde

speaker

16,844 appearances 55 recordings 2 series first heard Mar 2026 last heard yesterday

Marina Hyde’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 55 in all, peaking in Aug 2026 with 10.

Appearances

newest first · ▶ plays the moment

The Rest Is Entertainment · What A Time To Be Alive! - Marina Hyde [EXCLUSIVE EXTRACT] · 24 Sep 2026 podcast

Those will cost almost double what a current Jag does, with a firm claiming this ad announces its intention to reach younger, richer people, whom it idealizes as cash-rich, time-poor.

Hence this breaking away from the category tropes, which for some reason reminds me of those political activists who tell you that they don't need those old voters, they can get new, better ones.

In Adweek, the chief strategy officer of Interbrand was one of those going all counterintuitive, praising Jaguar for showing up like a creative business rather than a car manufacturer.

Hmm, this feels like praising a bottom-of-the-table team for showing up like a creative business rather than a football side.

The big question is, how on earth did this all happen?

Remarkably, there is no rogue outside agency that can be blamed for going off-piste and persuading fusty old Jaguar executives, painfully aware that they are outsold six to one by their Tata Motors stablemate Land Rover, to take a last-ditch big swing.

Nope, this was all done in-house.

But the main culprit is timing.

Swings this big take months to be signed off, and back when the concept of this campaign was approved, it must have seemed perfectly of its moment.

Various media outlets have dredged up a clip of its mastermind accepting an award just one month ago, in which he announces, with a distinct air of self-congratulation, that Jaguar has established a full 15 DEI groups.

Righto.

There is something ludicrous about a guy who is poised to roll out cars that are going to start at a hundred grand, boasting about being mega-inclusive.

It reminds me of the time when Coots debunked Nigel Farage, stating that they were, above all, committed to being an inclusive organisation.

To which the only reply is, you're a private bank where people have to have at least three million pounds in cash savings to open a current account.

What are you talking about?

Do you include low income, middle income or even the vast majority of high income people?

Then honestly, pipe down.

Alas, Jaguar seemed to have got the piping down memo too late, declaring this week that this is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience.

We are creating Jaguar for the future, restoring its status as a brand that enriches the lives of our clients and the Jaguar community.

Okay.

Showing 281–300 of 16,844 · page 15 of 843