Mark Abbott

So how we use community.

So we don't sell, we serve.

And this is an important thing.

I want to talk about this a bunch of different times because there's so much I'd love to share with you all, right?

But one of them is I believe we're moving into a new age of work, all right?

And I believe that every single one of you, to succeed in this new age of work, you have to have high trust relationships with all of your stakeholders, all right?

So think about that.

You have to have high trust relationships with all of your stakeholders.

And obviously your employees and your customers and your vendors are all stakeholders.

And ultimately society is a stakeholder because we're

moving into this age where everybody pretty much knows what's going on.

You can't hide anymore, all right?

And so we don't sell, we serve.

There are a bunch of books in the market about operating systems, and so people are aware of operating systems.

The market is aware of what it is we're selling, big picture-wise.

And there are coaches.

There are thousands of coaches.

And they're all salespeople for us.

And in particular, we've been close to the EOS community, the book Traction, which I'll show in a second.

And there are millions of copies of Traction out there, which is super cool.