Mark Fulford
speaker
149 appearances
1 recordings
1 series
first heard Aug 2022
last heard Aug 2022
Mark Fulford’s voice in public audio — every appearance, attributed to the second.
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Appearances
And of course, expansion around upsell, cross-sell, and pricing and packaging.
And all those drive revenue, all of those are seen as growth levers.
And so for me, thinking holistically about that, you know, almost in a sense of
This role of being a chief growth officer.
Well, how would you think about that model?
How would you measure it?
How would you optimize it?
How would you have your functions working together?
Was really the driver.
And so for me, that's why we have the Growth Engine.
That's why we run a growth summit.
That's why we invited our executives from across the functions together, because I think it's such an important aspect.
Yeah, yeah.
What do you think the telltale signs are?
What is it that you see that you kinda go, Ah, yeah, that's not working well.
Right.
And and would you see that coming through right then through to
How they talk about it, yeah, how they meet, how how often they they sort of compare and and contrast plans.
Give us some sort of real tangible examples of kind of how you think that appears.
Yeah.
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