Mark Pincus

speaker

1,607 appearances 3 recordings 3 series first heard Jun 2026 last heard 1 Jul

Mark Pincus’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 3 in all, peaking in Jul 2026 with 2.

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pull that apart and test those pieces in the wrong way.

It's so often it could be an ad.

I cannot believe how many times a team hasn't even tested the ads for their product before they go and put in the markets, an afterthought.

And it was so often at Zynga, it blew my mind.

I mean, I'll give you one story from Zynga.

When we were launching our first expansion pack for FarmVille, which became a mass, these became massive business drivers for us.

I think it was Farmville English Countryside or something.

The team came to me and they said, okay, we have a $10 million ad budget and we're going to start running ads before the launch.

I'm like, wait, you have 25, 30 million people a day using your product, but you're going to put ads somewhere else for coming soon.

You have these people engaged.

What if you just put something on the game board?

And what if you don't just start your product marketing, you're still doing product testing to see what gets the most heat?

What if you start putting different art forms of your English countryside locked on the game board and you just see how many clicks you get?

And you just start testing the look, the feel, the marketing message.

And at the same time, when people click on it, it says, coming soon, click here to be a pre-user.

Click here to get access two weeks before anybody else.

And it turned out everybody clicked on it, right?

Because it's a change on your game board.

And it both gave us direction on what was the right marketing and the right variant of the product.

But the unintended consequences was we started selling keys to people for you and a friend.

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