Mark Pincus
speaker
1,607 appearances
3 recordings
3 series
first heard Jun 2026
last heard 1 Jul
Mark Pincus’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Jul 2026 with 2.
Appearances
And we ended up selling $19 million worth of keys to get early access to the new expansion pack.
And so we took something that was going to be
afterthought advertising, try to drum up interest in this product and turn it into something that gave us signal and direction in the product and revenues.
And so often, you can have, this is an existing product, but you can turn something, you could turn something that was going to be marketing into a kind of scarcity product.
and heat-driving feature, something that could drive revenues or something else that matters.
So the way we should be using AI is as a testing machine, a failure machine, and a way to vibe code, quad code, but build the lowest possible cycled version of your product that you can get signal back on.
Sure.
I think if I'm unpacking that...
when you say that the products turn people off.
It's funny you say that because Farmville and Cityville were our biggest hits in terms of installs, engagement, retention, revenues.
Words with Friends and poker were more enduring because they made the transition to mobile and the other games didn't.
There's a whole other story.
But I think the part you're getting to is that Zynga was in a lot of ways a victim of its own success.
That it was...
Our games were so viral and took over the feeds on Facebook so much that your friend who was playing it started to bug you as a person not playing it.
And that's fair, but...
What I would say, I think what's misunderstood about Zynga from the beginning and why we succeeded and we created eight massive hits out of 10 mass large game launches.
We had a very high hit rate.
It wasn't that we were good at virality.
it was that we were focused on two things that I think we did better than anybody else.
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