Mark Roberge
speaker
625 appearances
1 recordings
1 series
first heard Jul 2026
last heard 1 Jul
Mark Roberge’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
And it really was a reflection on like having been in the boardroom for so many of these companies watching some go IPO and many go bankrupt.
What was the common theme?
And the most common theme was the strategic decision on when they decided to scale revenue, which in a B2B context means ad salespeople and a B2C context means five extra marketing budget and how fast they decided to do it.
And it's actually been absurd how haphazard it is.
It's crazy how many classes we have in college on how to account for and accrue your revenue and next to zero classes on how to scale it with the same rigorous frameworks.
And that's really what this journey has been about is to bring those frameworks so that people can calculate using their own data when they should scale and how fast.
Okay, so let's extract that back to a couple principles.
I'll oftentimes, when I start this out with an audience and your class, whatever, I'll just be like, all right, well, when are you ready to scale?
And a common answer is when your product market fit, which I like.
Product market fit.
I will credit Eric Reese with the lean startup at the beginning of the century.
And it really evolved us as entrepreneurs from building products haphazardly in a lab to co-building products hand in hand with customers in an agile way.
Beautiful.
Beautiful change to product development.
And out of that came this word product market fit, which is cool.
But
When I asked 50 people to define product market fit, I get 50 different answers, which does not do well for a rigorous framework we're trying to make a critical decision around, right?
And in fact, most of those answers are either when I have 100 customers, when I have 500,000 in revenue, or when I have 1,000 inbound leads, all of which I think are wrong.
You can define it however you want.
But my follow-up question to each of those answers is like, what if you have those things, but half the customers churn?
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