Mark Roberge
speaker
625 appearances
1 recordings
1 series
first heard Jul 2026
last heard 1 Jul
Mark Roberge’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
They don't like your product.
Do you have product market fit?
Well, no.
But the founder will say, I'll just adapt the product to their needs.
And I'll be like, okay, well, how will you know when you got it?
It's like when they don't churn.
And I'm like, exactly.
Product market fit is not about selling people, getting revenue, closing customers.
It's about the customers realizing the value you promised.
And that is best quantified by retention.
Whether you're a software company and they come up on an annual renewal and renew, or you're a sweatshirt company and they buy the fall edition and then they buy the winter edition.
That's when you know you have product market fit.
And so we can unpack that more.
The book goes into how do you create a leading indicator around that and codify the whole thing just like you would an income statement or cash flow.
But that's really the first goal of that decision is a more rigorous definition of product market fit rooted in customer value creation and retention.
The first one is instrument it.
So we understand the second one is like diagnose and fix.
Okay.
So the instrumentation is, is critical here because oftentimes this
um, this measurement of retention is a lagging indicator.
Showing 241–260 of 625 · page 13 of 32
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