Mark Roberge
speaker
625 appearances
1 recordings
1 series
first heard Jul 2026
last heard 1 Jul
Mark Roberge’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
Like what bugs are preventing that from happening?
Right.
So that's the first step.
All right.
So like for HubSpot, it was 80 percent of customers use five or more features in the platform every month.
OK, so like we can we can talk about how you make the decisions on those.
But point number one is take that long term metric of retention and bring it back to something you can measure one month after a customer signs up.
So we know if we're fixing it.
OK, the second part is now.
You can diagnose why that's not happening.
And so you have a couple options there.
Like, let's just say half the people are churning.
Half the people aren't hitting that lead indicator retention.
Well, that means half of them are.
So oftentimes you can like look at them from a persona or segment perspective and you can be like, oh my gosh, everybody who has more than 50 employees is hitting it and everybody under 50 employees is not.
Well, great.
Let's now only acquire people with more than 50 employees.
Right.
So like that's a very simple example, but like that's just really a refinement of what we call the ICP or ideal customer profile.
So sometimes you can do it in that way.
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