Mark Roberge
speaker
625 appearances
1 recordings
1 series
first heard Jul 2026
last heard 1 Jul
Mark Roberge’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.
Appearances
As long as that that ICP, that segment that's that's doing well, if that's big enough for you to scale through your growth aspirations for the next three years, you're good.
Because you'll be able to scale and hit those goals for three years.
And that will also give you time to open up the other segments where it's not working.
To run experiments, to tweak, to adapt so you can increase that TAM and grow even further.
Okay, so that's one.
Other ones are just like...
you know, sometimes there's product gaps.
You got to do that.
Sometimes there's onboarding opportunities.
The biggest one where the most common one where people look last is how it's being sold.
If you're selling, because like part of it's like what we already talked about, which is who are you selling to?
And part of it is like,
How do you sell it?
Are you lying about what it takes to set it up?
Are you lying about the extreme value they will get?
Are you including IT or whoever's needed to set it up in the pre-sale conversation?
Like I don't have to do any of these to get the contract, which is the problem.
When we set the goal as the contract, I skip these hard steps that will ultimately prevent the user from seeing the value, right?
So that would be it is, number one, you've got to extract the long-term retention goal back to a lead indicator attention that can measure it in the first week or month of a customer's experience with you.
And number two, using that, you need to diagnose the situation and make some changes to the ICP, the onboarding, the product, or the sales process.
Showing 301–320 of 625 · page 16 of 32
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