Mark Williams-Cook

I don't need to read this, you know, very specific guide on how to optimize my dwarf fortress building because I can just put it into chat GPT, right?

Therefore, I'm not going to link to it.

I'm not going to even visit it.

I'm not going to link to it.

I'm just going to read the guide, right?

So the actual living expression, which it kind of is, you know, of what is popular on the web, just starts to fade away.

which will have an impact on the search results.

And actually the user data, which is hugely important, also dries up because if the agent is doing the search instead of the user, you've lost that vital feedback loop of, oh, well, everyone's skipping the first result and actually going to the second because the AI is just going, I'll take it all.

Yeah, I'll just take it all.

Yeah.

So then how as a search engine do you firstly determine which documents on the web are reliable?

That one's very challenging.

And then secondly, which ones are relevant?

Which ones do people like?

Because that amount of data is dying.

And then if that happened, it's going to have the upstream effect on the quality of the results in the AI search.

It's also going to deteriorate.

And then...

I don't know where we go from there.

The only thing I can think of is we've seen, you know, and they didn't get forced to do it.