Marques

And I was like picturing.

I was wondering why you immediately went to that and not just like that.

Yeah.

A ring's right there and you can talk to it.

Well, yeah.

I guess so it's that it's convenient.

It's on your hand.

You always have it in your hand, basically.

But it's also you can hold it right up to your face and it doesn't seem insane.

And so you can whisper to it and nobody else can hear you.

Yeah.

The way Eric Michakowski, the guy that made this, who is the founder of Pebble, brought it back.

We talked about that a lot.

The way he pitched it to me was that it is a second hard drive for your brain.

Because he says he has things all the time that he wants to remember or create a task for or a calendar event for, but he always forgets to do it unless he does it in the moment.

So he put a button on a ring.

It's a physical, hard button.

There's no wake word.

And you press it, and it's very hackable.

So you can do single taps, you can do double taps, you can do triple taps, you can do tap and hold, and it can do different actions.