Marty Baron

The Post was primarily a regional news organization.

It was focused on the Washington metro area, with the exception of politics, where it covered the entire country.

And Bezos said we needed to be national and we needed to be international.

And then we needed to appeal to a younger audience, because if we didn't cultivate a younger audience, we wouldn't have one in the future.

And so he asked us to come up with a bunch of initiatives.

And we did come up with those.

And he approved a

pretty much all of them.

And pretty much all of them were successful.

And we innovated like constantly.

And people forget about that.

I mean, in 2015, Fast Company Magazine named us the most innovative media company in the world.

In 2018, it did it again.

It named us the most innovative media company in the world.

And by the way,

the eighth most innovative company, period, in the world.

And so there was a lot that we did at the time to adapt to the different media environment.

Of course, the media environment, as you all know, keeps changing, and it keeps changing at an accelerating pace.

Your podcast is an example of that, of the kind of new media that exists today.

Clearly, the Post needed to keep adjusting.