Mary Ann O'Connell
speaker
1,572 appearances
3 recordings
1 series
first heard Jul 2010
last heard Oct 2014
Mary Ann O'Connell’s voice in public audio — every appearance, attributed to the second.
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Appearances
If you can be very specific
then you can protect the brand.
And again, you protect that with your
documentation.
and with clear and precise instruction.
And the other thing in risk mitigation is
I think we all know that
Unfortunately the d one of the dark sides of franchising is that
it often leads to litigation and I think that if you were to boil down almost every
suit that's ever been filed against a franchise or it never happens with a franchisee that's meeting the financial expectation.
It happens with somebody who becomes who who
fails to live up to their own expectations.
And I for whatever reasons, embarrassment, anger, hurt, it turns into a lawsuit.
if you can go in front of in into a court and show I gave them every opportunity to succeed.
Here is my detailed manual and it was updated every quarter.
Every time there was a change it was updated.
And the specific pieces, whenever we had a change in a vendor list, there was a link that took us to the franchise support software where they had a direct link into that vendor's website to see the the pricing and and all the changes.
The more you put out there as a tool
the fewer traps you can fall into when people are trying to sue you.
It takes time and money up front.
Showing 921–940 of 1,572 · page 47 of 79
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