Mary Kennedy Thompson
speaker
748 appearances
2 recordings
1 series
first heard Oct 2014
last heard May 2018
Mary Kennedy Thompson’s voice in public audio — every appearance, attributed to the second.
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Appearances
they can get to getneighborly.com by spelling it the Canadian way, which is the O-U way.
Well, it's interesting.
We're finding a lot of different ways that Neighborly is bringing value to our franchisees.
You know, we focus on making sure we're bringing value to the customer and the
this is kind of the unintended benefit that comes along with it.
So for our new franchisees, imagine that you're in a market that has eight neighborly brands in it with eight different customer bases of consumers that they've been working with, and I am getting ready to start a window genie in that market.
We send on behalf of that franchisee an email out to all those customers that have worked with Mr. Reuter and Grounds Guys and
Glass Doctor and those brands are in that market and we say we know that you've had a great experience with Mr. Reuter and we want to let you know that Mr. Reuter is part of our neighborly brand of companies and Winter Genie is new in the market, part of our neighborly brand and we'd like to introduce you to them.
So that franchisee is getting a warm introduction to all of those consumers that are part of all eight of those brands and it's
a great way to introduce them.
It's not a cold introduction.
It's somebody who says, yeah, I really did like that experience.
And also, the consumers it's going out to, they've already proven that they want to use our type of services, that there's a good reason to send that to it.
On top of that, we now have franchisees who are getting together in the markets and they're creating neighborly groups where they're getting together once a month or once a quarter
And they're co-opping their money to advertise together.
They're sharing best practices.
They're holding and hosting job fairs together.
They're doing some smart marketing that shows the people in their market, we're all together and we can help you together.
And I've always liked that analogy, you take one stick and you can break it.
but you take 10 sticks and put them together, you can't break that.
Showing 221–240 of 748 · page 12 of 38
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