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Mateo Munoz

๐Ÿ‘ค Speaker
180 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

And so some of it is drawback into that.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

Um, so we've sunk probably about

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

Roughly about $400,000 into this new product that we're releasing.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

So it was a complete rebuild off of the old APIs, off the old technology.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

What we were trying to develop was great.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

But obviously, you being in software, you know, sometimes it gets a little bit house of cards.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

So you're patching bullet holes with Band-Aids and trying to make something better.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

And so we finally got to the point and just said, if we're going to do this right, we're going to do it right.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

And let's go ahead and put the investment in there and make sure we build something that we can scale with our partners that they want to scale with.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

So that's $2,500 a month.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

So the only benchmark we really had that was predictable revenue before was a license for that actual event.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

And so what we've done is come out of that model.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

So that was typically around $5,000 US.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

So we would go ahead and sell that, and that would basically cover a two-month period.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

So

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

We took that and then we rolled it up into the SaaS product and said, let's go 2,500 a month for this initial round where we're bringing it out there, which covers one admin and five users.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

And what I mean by that is we're moving to a little bit different of a model to where we're not just going per user.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

What we do is we sell the licensing and what that does is it allows you to go ahead and build and deliver content.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

So now instead of being that full service technology, we're now a content delivery and engagement tool with analytics on the back end.

SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS

So you can package your own applications quickly and easily.