SaaS Interviews with CEOs, Startups, Founders
820: How to Bankrupt a $4m/yr Business then Relaunch as SaaS
22 Oct 2017
Chapter 1: What is the main topic discussed in this episode?
Matteo, CEO at Doozra, took it through insolvency in 2015, where they grew it to about 4 million bucks that year in sales. They had put about 3 million bucks down the drain.
Chapter 2: What challenges did Duuzra face before transitioning to a SaaS model?
They had John White parachute in from a bank to lead a CEO as they start now transitioning from kind of a one-time managed services business to a SaaS model. They raised some money, 2.3 million pounds in their Series A.
Chapter 3: How did the company navigate the insolvency process?
2016 did about 2 million bucks in revenue. They've already hit 2 million here in 2017, on target for 4 million by the end of this year, currently raising a $6.5 million round of funding for their Series B. This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base.
Chapter 4: What was the impact of the Series A funding on Duuzra's growth?
You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk.
Chapter 5: How did Mateo Munoz become the Managing Director of Duuzra?
Five and six million. He is hell bent on global domination. We just broke our 100,000 unit soul mark. And I'm your host, Nathan Latka.
Chapter 6: What are the current financial metrics for Duuzra's SaaS product?
Many of you listening right now don't have time to listen to every B2B SaaS CEO that I've interviewed.
Chapter 7: What changes did Duuzra make to its business model?
If you want to get access to the database I've created with year-over-year growth rates, customer accounts, margins, and many, many other data metrics and data points, you can go to getlatka.com. Here's the thing, though.
Chapter 8: What strategies are being used to acquire customers for the new SaaS product?
This database, I keep it to myself. It's so freaking valuable. And to preserve the quality of the data and make sure that the people that have access to it have a true advantage, I'm only letting 10 companies on each month. So we're full this month, but you can go to getlatka.com to get on the waiting list for next month. And look, there's big people on the waiting list.
I mean, the biggest VCs you've ever heard of. You've probably heard of them. They're big, private equity, billions and billions under management. So it's an impressive waiting list. Go get on now at getlatka.com. Hello, everyone. My guest today is Mateo Munoz. He is the COO and Managing Director of the Americas for Doozra Group.
Mateo has been a crucial part of the management team that helped the company turn around from group insolvency to his second Series A, and that is leading it from a service-first-based model to a SaaS-based first one. Tough transition. We'll jump in today. Mateo, are you ready to take us to the top?
Yeah, let's do it.
All right, before we talk about the transition, because this is a tough one and we're going to learn a lot here, what's the company do?
So do you want before where we're at or where we're moving into a SaaS?
Give me, when did you launch? What did you do before?
We launched in 2012. We were an event technology company. So we'd actually come on site with a full service suite. So we'd bring in a server that hosted all On-prem? On-prem, hook up wireless access points to it, and we have a fleet of iPads.
And we would go ahead and work with event companies, a lot of financial services companies, a lot of medical pharmaceutical companies to help there interact. and their meetings and really gain a lot of bit of knowledge. So delivering content on a single site. What ended up happening was we saw, I guess we saw where the market was going.
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