Matt Abrahams

So in two very different situations, both spontaneous, by just answering those questions, what, so what, now what, that structure helps me get through it. And it takes pressure off me because I don't have to think about how to say it. I know how I'm gonna say it. I'm just gonna answer those questions. I just have to think about what those answers are.

And that makes it really hard for the audience, the person or people we're talking to, to digest it. A structure is a logical connection of ideas, a beginning, a middle, and an end. Let me give you an example. If you've ever watched an advertisement, you have likely seen the structure problem, solution, benefit. Advertisements start with some issue challenge that exists.

And that makes it really hard for the audience, the person or people we're talking to, to digest it. A structure is a logical connection of ideas, a beginning, a middle, and an end. Let me give you an example. If you've ever watched an advertisement, you have likely seen the structure problem, solution, benefit. Advertisements start with some issue challenge that exists.

And that makes it really hard for the audience, the person or people we're talking to, to digest it. A structure is a logical connection of ideas, a beginning, a middle, and an end. Let me give you an example. If you've ever watched an advertisement, you have likely seen the structure problem, solution, benefit. Advertisements start with some issue challenge that exists.

And that makes it really hard for the audience, the person or people we're talking to, to digest it. A structure is a logical connection of ideas, a beginning, a middle, and an end. Let me give you an example. If you've ever watched an advertisement, you have likely seen the structure problem, solution, benefit. Advertisements start with some issue challenge that exists.

And that makes it really hard for the audience, the person or people we're talking to, to digest it. A structure is a logical connection of ideas, a beginning, a middle, and an end. Let me give you an example. If you've ever watched an advertisement, you have likely seen the structure problem, solution, benefit. Advertisements start with some issue challenge that exists.

So structure is key and you can prepare and practice structure. I challenge all of your listeners when they are done listening to this episode or any of your other awesome episodes at the end to simply say, what was the key takeaway for me? Why was it important and how can I use it?

So structure is key and you can prepare and practice structure. I challenge all of your listeners when they are done listening to this episode or any of your other awesome episodes at the end to simply say, what was the key takeaway for me? Why was it important and how can I use it?

So structure is key and you can prepare and practice structure. I challenge all of your listeners when they are done listening to this episode or any of your other awesome episodes at the end to simply say, what was the key takeaway for me? Why was it important and how can I use it?

So structure is key and you can prepare and practice structure. I challenge all of your listeners when they are done listening to this episode or any of your other awesome episodes at the end to simply say, what was the key takeaway for me? Why was it important and how can I use it?

So structure is key and you can prepare and practice structure. I challenge all of your listeners when they are done listening to this episode or any of your other awesome episodes at the end to simply say, what was the key takeaway for me? Why was it important and how can I use it?

They then say how their product or service fixes that issue or challenge, and then how you benefit. So if you're selling cars, selling medicine, selling alcohol, does not matter. They all follow that structure. It's a logical connection of ideas.

They then say how their product or service fixes that issue or challenge, and then how you benefit. So if you're selling cars, selling medicine, selling alcohol, does not matter. They all follow that structure. It's a logical connection of ideas.

They then say how their product or service fixes that issue or challenge, and then how you benefit. So if you're selling cars, selling medicine, selling alcohol, does not matter. They all follow that structure. It's a logical connection of ideas.

They then say how their product or service fixes that issue or challenge, and then how you benefit. So if you're selling cars, selling medicine, selling alcohol, does not matter. They all follow that structure. It's a logical connection of ideas.

They then say how their product or service fixes that issue or challenge, and then how you benefit. So if you're selling cars, selling medicine, selling alcohol, does not matter. They all follow that structure. It's a logical connection of ideas.

And by drilling that just for 10, 15 seconds, you get more used to using this structure so it becomes natural to you. So structure is a really key ingredient to helping with all these situations we've been talking about.

And by drilling that just for 10, 15 seconds, you get more used to using this structure so it becomes natural to you. So structure is a really key ingredient to helping with all these situations we've been talking about.

And by drilling that just for 10, 15 seconds, you get more used to using this structure so it becomes natural to you. So structure is a really key ingredient to helping with all these situations we've been talking about.

And by drilling that just for 10, 15 seconds, you get more used to using this structure so it becomes natural to you. So structure is a really key ingredient to helping with all these situations we've been talking about.