Matt Bernstein

speaker

6,267 appearances 12 recordings 2 series first heard Jan 2026 last heard 18 Sep

Matt Bernstein’s voice in public audio — every appearance, attributed to the second.

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recordings per month · last 12 months

Recordings per month over the last 12 months — 12 in all, peaking in Sep 2026 with 2.

Appearances

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A Bit Fruity with Matt Bernstein · You’re Wrong About Jools LeBron (and Influencers) · 21 Aug 2026 podcast

So it was out of this incongruity between Jules' early online fame and her ongoing financial insecurity that led her to develop a quote unquote serious cocaine habit.

This led her to lose what little brand deals she did have, get dropped by her management, et cetera.

And so in 2024, Jules called it a day and got a job as a cashier at Mariano's, a grocery store chain in Chicago, from The Guardian, quote.

Demure happened.

In early interviews about the very demure, very mindful virality, Jules told the press that she filmed the viral video simply because she felt cute that day.

Years later, she'd explain a more complicated story.

One day, as Jules tells it, she was ringing up groceries at her cashier job when a customer recognized her from TikTok.

She asked her boss if she could take a break and went to her car, where, through difficult emotions, she filmed the video that would change her life.

Very

Over the course of a week, the video's views began to skyrocket.

A million views, ten million views, thirty million views today, it sits at fifty eight point three million views.

Jules, or at least her catchphrase, very demure, very mindful, were, as I'm sure you all remember, everywhere.

It was quickly adopted into the content of celebrities like

Chloe Kardashian.

Penn Badgley.

You see how I show up to work?

mindful.

Jamie Lee Curtis

Bru Paul.

Kamala Harris.

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