Matt Brockman

He graduated maybe a year and a half ago.

So when he entered, ChatGPT was first kind of getting started.

Well, I think it was new enough where no one really knew what it was going to become.

Yeah, well, I mean, there's always going to be skepticism when there's innovation, something new.

I know when the internet first came out in the 90s, people were skeptical about that.

And then look how much it's impacted the world today, right?

True.

So, I mean, it just needs time before people are kind of normalized AI.

But in the beginning, there's always going to be skepticism.

We still do the targeting the same way we did before AI was a thing.

But a lot of our copy and a lot of the creatives and media we use for the ads now are AI.

Got it.

The imagery, the video editing, and the creatives is a lot of AI now.

Yeah, a lot of the copies too.

And I'll take a copy and be like, write four headlines for this copy.

And it's just so easy to pump that out.

Yeah.

It's like for YouTube, too, with the whole SEO optimization, too, where it's like you'll create perfect descriptions with all the keywords that you want.

Wow.

Yeah.