Chapter 1: What is the trust problem in high-ticket coaching?
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Chapter 2: Why are buyers increasingly skeptical of high-ticket offers?
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Chapter 3: How is the coaching industry shifting towards new business models?
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Chapter 4: What causes agencies to burn clients in the high-ticket space?
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Chapter 5: How can trust be effectively built in online sales?
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Chapter 6: What is the trend towards revenue share in business offers?
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Chapter 7: Are in-person events making a comeback in the coaching industry?
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Okay, guys, got Matt on the show today from Enroll Premium Clients. We're going to talk high-ticket offers, making money online. This guy's generated over $4 million in sales off high-ticket coaching. Thanks for coming on, man.
Yeah, appreciate you having me.
Yeah, it's an interesting space these days, right?
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Chapter 8: How is AI changing the landscape of sales and marketing?
Trust is probably at an all-time low, you'd say?
Yeah. Like everyone, even like two or three years ago, people were saying we're in a trust recession. But I think it just gets even worse as time goes on. Yeah. Because there's so many people because it's so easy now to throw together a coaching program, right? Put together a course, have some group calls or whatever. Yeah.
And it's easy for people to like not do it well and then burn a bunch of clients. And then now those clients are harder sales for the next offer they invest in because they're like, oh, I spent 10K with this last guy and he didn't give me results. Um, like his course sucked, like the, he threw me in a group call with a hundred other clients. I didn't get real support.
And I mean, I feel like over the last few years that has kind of compounded over time and it's getting harder and harder to sell people into high ticket programs because. I mean, the secret is out. It's so easy for anyone these days to make and launch a high ticket program where there's a lot of backlash from that where it's way harder to gain people's trust these days.
Yeah. I only buy from experienced people. Yeah. You know what I mean? Because there's a lot of high ticket offers with young sellers these days that don't have the experience, their track record.
Right. Yeah. I mean, if you have a really big track record, like your household name in the digital marketing space, those people are probably still fine. But for people who are just getting started out, maybe they're still under $100,000 a month. And they mean well and have a good product or service. It's really hard, especially for those people who are just lesser known, to...
get people to agree to high ticket. 100%. Yeah. Because you need that trust now, right? You need to build that brand first. Exactly. You need a following. It used to be you could launch ads and no one knew who you were and you could make money instantly. I remember those days. Exactly, yeah.
You showed your revenue like a Shopify screenshot or whatever, Stripe dashboard, and people were like, oh, let me learn from this guy.
Yeah, now everyone's saying, well, you could have Photoshopped that Stripe dashboard.
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