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Digital Social Hour

Why You Can’t Get Clients... | Matt Brockman | DSH #1901

03 Apr 2026

Transcription

Chapter 1: What is the trust problem in high-ticket coaching?

0.031 - 6.217 Sean Kelly

Do you ever think about the risk you didn't take? Buying Bitcoin early, investing after 2008, loading up on Nvidia?

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Chapter 2: Why are buyers increasingly skeptical of high-ticket offers?

6.477 - 13.123 Unknown

AI's changing jobs, markets are all over the place, nothing feels guaranteed, and at some point you realize no one's coming to save you.

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13.143 - 16.686 Sean Kelly

We're kind of the FOMO generation, but here's one thing you don't want to miss.

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Chapter 3: How is the coaching industry shifting towards new business models?

16.766 - 17.827 Sean Kelly

Protecting your future.

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Chapter 4: What causes agencies to burn clients in the high-ticket space?

17.987 - 19.849 Sean Kelly

If you're new to life insurance, you're not alone.

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Chapter 5: How can trust be effectively built in online sales?

19.969 - 21.971 Sean Kelly

Thankfully, I found SelectQuote.

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Chapter 6: What is the trend towards revenue share in business offers?

21.991 - 34.885 Sean Kelly

For over 40 years, they've helped more than 2 million Americans understand their options and secure over $700 billion in coverage. As a broker, their mission is simple, to find you the right insurance policy at the best price. And they work for you for free.

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Chapter 7: Are in-person events making a comeback in the coaching industry?

35.025 - 52.127 Sean Kelly

You can even get same-day coverage up to $2 million with no medical exam required. And even if you have pre-existing conditions, they work with companies that can help. Life insurance is never cheaper than it is today. Get the right life insurance for you for less and save more than 50% at selectquote.com.

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52.107 - 75.077 Matt Brockman

save more than 50% on term life insurance at selectquote.com slash dsh today to get started at selectquote.com slash dsh real genuine human connection is never going to be replaced by ai when it comes to like sales and closing deals like people want to feel understood and people just want to feel heard and understood i mean that's why i don't think therapists ever going to be replaced by ai either

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80.997 - 91.419 Sean Kelly

Okay, guys, got Matt on the show today from Enroll Premium Clients. We're going to talk high-ticket offers, making money online. This guy's generated over $4 million in sales off high-ticket coaching. Thanks for coming on, man.

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91.82 - 92.942 Matt Brockman

Yeah, appreciate you having me.

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93.142 - 94.906 Sean Kelly

Yeah, it's an interesting space these days, right?

Chapter 8: How is AI changing the landscape of sales and marketing?

95.287 - 97.251 Sean Kelly

Trust is probably at an all-time low, you'd say?

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97.45 - 117.113 Matt Brockman

Yeah. Like everyone, even like two or three years ago, people were saying we're in a trust recession. But I think it just gets even worse as time goes on. Yeah. Because there's so many people because it's so easy now to throw together a coaching program, right? Put together a course, have some group calls or whatever. Yeah.

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117.093 - 139.516 Matt Brockman

And it's easy for people to like not do it well and then burn a bunch of clients. And then now those clients are harder sales for the next offer they invest in because they're like, oh, I spent 10K with this last guy and he didn't give me results. Um, like his course sucked, like the, he threw me in a group call with a hundred other clients. I didn't get real support.

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140.538 - 165.76 Matt Brockman

And I mean, I feel like over the last few years that has kind of compounded over time and it's getting harder and harder to sell people into high ticket programs because. I mean, the secret is out. It's so easy for anyone these days to make and launch a high ticket program where there's a lot of backlash from that where it's way harder to gain people's trust these days.

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165.78 - 175.534 Sean Kelly

Yeah. I only buy from experienced people. Yeah. You know what I mean? Because there's a lot of high ticket offers with young sellers these days that don't have the experience, their track record.

175.514 - 201.657 Matt Brockman

Right. Yeah. I mean, if you have a really big track record, like your household name in the digital marketing space, those people are probably still fine. But for people who are just getting started out, maybe they're still under $100,000 a month. And they mean well and have a good product or service. It's really hard, especially for those people who are just lesser known, to...

202.025 - 217.069 Sean Kelly

get people to agree to high ticket. 100%. Yeah. Because you need that trust now, right? You need to build that brand first. Exactly. You need a following. It used to be you could launch ads and no one knew who you were and you could make money instantly. I remember those days. Exactly, yeah.

217.129 - 222.177 Sean Kelly

You showed your revenue like a Shopify screenshot or whatever, Stripe dashboard, and people were like, oh, let me learn from this guy.

222.224 - 225.568 Matt Brockman

Yeah, now everyone's saying, well, you could have Photoshopped that Stripe dashboard.

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