Matt Brockman

Saves you a lot of time, yeah.

Yeah, well, I mean, I don't see how hating it is productive.

Yeah, I mean, I used to do low ticket when I was first getting started.

But I think any experienced marketer would agree that starting with low ticket isn't a good idea.

You have to start with high ticket, something that was going to bring you a lot of upfront capital so that you have like a backbone to your whole business.

But I used to sell like a $37 ebook when I was doing my trumpet program.

And then I would sell like workshops with guest artists.

Like we brought in like...

very famous trumpet players in the niche, like Wayne Bergeron, Alan Vizzuti, principals of major orchestras, like Canadian brass members.

Like we, we brought them pretty much like the top tier A players.

And I was selling like those workshops for like 97 a ticket.

Wow.

And I mean, I was pretty much lucky to break even when I was doing low ticket because I was running ass to all that.

If I broke even, that'd be a good month for me.

And what I found is that with low ticket, people just don't take it seriously either.

So with the e-book, that was $37.

It's like a 100-page book.

I spent a lot of time making it and everything.

But I would say like 40%, 50% of people never even click the link to download the book after they purchase it.

That's so crazy.