Matt Brockman

But it's like I took the exact same content in the book, like just repackaged it into a high ticket program.

And people are buying the same information for like 100 times the price.

That's nuts.

And then they're actually using it because they actually paid more for it.

Yeah.

I mean, it's the whole saying of like people who pay attention to where if you actually spend like multiple thousands of dollars on the same information, you're actually going to consume it.

Yeah, you filter out the tire kickers.

A lot of people struggle to get clients.

So there's a few reasons for this.

I mean, we already talked about the trust recession where I feel like people who are just getting started today definitely have an unfair advantage versus people who launched their first business four or five years ago.

For timing.

Yeah, so the timing is definitely a big part of it because the word is out about the high ticket space and there's a lot of scumbags burning people out there.

So that definitely makes it harder for the new guy.

But I think the biggest culprit, though, is people just giving up too early.

Because I've had clients who, like, they'll spend $1,000 on ads and be like, this shit doesn't work.

And then they give up.

And it's like, you only spend $1,000.

That's nothing.

Yeah, you're selling a 5K program.

You only spend $1,000.