Matt Chanella

speaker

82 appearances 1 recordings 1 series first heard Jul 2026 last heard 21 Jul

Matt Chanella’s voice in public audio — every appearance, attributed to the second.

Trend

recordings per month · last 12 months

Recordings per month over the last 12 months — 1 in all, peaking in Jul 2026 with 1.

Appearances

newest first · ▶ plays the moment

Stacking Growth | The B2B Marketing Podcast · AI Ads Are More Expensive, Not Better · 21 Jul 2026 podcast

And tell you that that one won.

One of the other traps of using AI to run your advertising strategy is that no matter how low or high in intent your conversion is, it's just going to look at that volume of conversions and tell you that that's the campaign that you should be basing it on.

So if you have things like key page views or scroll depth or newsletter signups, which are none of which

are very high intent conversions and you're tracking those conversions as your conversion data on your LinkedIn ads or your meta ads or using it as your lead gen form.

That is what AI is again going to tell you to spend more of your money on.

So part of it is also the discipline that you instill into your ad platforms and your conversion data.

AI is going to overindex on that volume and tell you that's how you should spend your money.

So remember, AI is a sparring partner, a thinking partner, a thought partner.

It's not your judgment and it is not your brand.

So remember when you're

Running ads, before you ever give AI anything to analyze on your behalf, make sure that your conversion data is clean and hierarchied.

whether you build it through skills or build a project for yourself or go into co-work and build a dashboard using an MCP, make sure you give it all of the context that you possibly can about what those ads are supposed to do for you, what the purpose of it is, how you're measuring it, and

tell it all those things up front.

So when you do give it data, hopefully it remembers to ask you contextually relevant questions so it can give you contextually relevant answers and not just blindly answer it for you based on the lowest common denominator of data that it's able to read and key in on.

Thanks guys for tuning in to this episode of B2B Reality Check with me, Matt Chanela.

Follow me and Refine Labs on LinkedIn, on YouTube, sign up for our newsletter, register for our B2B roundtable events, follow our CEO, Megan Bowen.

And thanks so much for listening.

I will see you guys next time.

And feel free to DM me anytime on LinkedIn.

Showing 61–80 of 82 · page 4 of 5