Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
And let me start, Laurent, with you, because you've said...
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
that this is the steepest hill F1 has ever had to climb.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
New regulations this year are sweeping.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
It's not just a tweak here and there.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
And you're starting with a brand new partner with Ford who is gonna build the engine with you as a collaboration.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
Why choose Ford as a partner?
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
Jim, for you, this must be exciting because you've built, honestly, a new legacy for Ford in terms of racing.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
I mean, on the one hand, you've got the new industrialized America here.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
On the other hand, you're going back to Le Mans.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
with a hypercar in a couple of years, you're essentially doing DFV 2.0, right?
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
This is like the Cosworth of old.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
When you're talking to Bill Ford, when you're talking to the shareholders, how do you justify this spend and this drive to go racing?
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
And you've obviously got a deep, rich history there and you're bringing your software and battery technology, those capabilities, to Red Bull Racing.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
But for you, Laurent, this is a whole new thing, right?
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
Building the engine.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
I know you're getting a lot of help from Ford.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
What are they helping you with on the fuel side?
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
especially since I think you've said you gave up some time focused on last year's car, so you're in a hurry to make sure that this year, this new car, when Max gets in it in Bahrain, right, that it's a winner and not a learning moment.
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
How do you make sure that you're winning straight out of the gate?
Bloomberg Talks
Ford CEO Jim Farley, Oracle Red Bull Racing CEO Talk Carmaker Industry
Jim, what can you bring back from this, I guess, laboratory, if you will,