Matt Price

Not all of these creators are going to be capable of launching a restaurant and doing that.

And it's a super tough business, very challenging.

I've lost a lot of money on some stuff and we've done well with other things.

It's a scary place to be, it's deep waters, it's rough.

But that's just how I view it.

It's like, all right, I gotta pivot.

I'm going to still do these things at a high level, but what's the next thing?

Because I don't want to just do this forever and never try to grow.

And then eventually, you know, I'm just going to be kind of pushed out.

Not necessarily pushed out, but the pie starts to shrink.

And then it's like, you know, you got this overhead.

You got these employees that are, you know, looking to you to lead the way.

You got to figure out the next move.

That, I think that applies to the content space too.

Like it's anybody, I'm gonna say anybody, but most people can shoot a 60 second clip of them making Alfredo.

Can you make a 10 minute video on YouTube?

Cause you'll notice a lot of these creators only do short form content.

It's harder to do that long form stuff.

And that same thing applies to even more when it comes to, you know, opening a restaurant and you're putting, I mean, everything's on the line, my name, my reputation,

my money, like everything.