Matt Price

And then eventually, you know, I'm just going to be kind of

I wasn't first, right?

I'm not going to pretend like I'm the godfather of what we're doing.

pushed out, not necessarily pushed out, but the pie starts to shrink.

I was early, though, and somebody that built the content piece of it from the media side of things and then launched products and seasoning, chef knives, skillets, cookbooks.

And then it's like, you know, you've got this overhead, you've got these employees that are, you know, looking to you to lead the way.

You've got to figure out the next move.

People saw that and saw that it was doing well for me.

And they have five years of game tape to study and replicate.

So even if they don't sell more seasoning than I sell, if 10,000 chefs are selling seasoning, the pie is starting to dwindle a little bit.

So you just got to figure out, all right, so what's next?

What can I do that's going to separate me from the pack?

Not all of these creators are going to be capable of launching a restaurant and doing that.

And it's a super tough business, very challenging.

I've lost a lot of money on some stuff and we've done well with other things.

It's a scary place to be, it's deep waters, it's rough.

But that's just how I view it.

It's like, all right, I gotta pivot.

I'm going to still do these things at a high level, but what's the next thing?

Because I don't want to just do this forever and never try to grow.