Matt Price

It's like, if I'm not good at accounting, I need to hire an accountant.

If I'm not good at sales and marketing, I need to hire an expert.

If there's people out there that all they know how to do is cook, you should be the chef at that restaurant.

So I had done some collaborative cookbooks prior to doing this one.

And then during the pandemic, I was doing e-books, like—

You should probably let somebody else do the P&Ls and the labor costs and all of that good stuff, you know?

like rappers drop mixtapes like once a month.

We were just cranking them out.

So I learned a whole lot about, really it was, I didn't go to college.

My philosophy during the time of the pandemic was like, I want to do everything very affordably.

So my time in corporate America was my college.

We were doing weekly cooking classes for $5.

I learned everything about sales, marketing, how to just be a professional adult, be on time, be responsible.

We were doing eBooks for $5 and just putting out as much stuff as possible and kind of try to build that community, which I think I tell creators all the time, you want to, and I need to do a better job of that now because I'm stretched so thin.

I didn't get that as a kid.

If you would have met me when I was 17, you would probably look at me a whole lot different than you look at me today.

I talk about that in my meetings sometimes too, is I just build that community.

But I grew up a lot more.

And that's one good way to do it.

early because I had to, but then corporate America really just taught me how to be more professional and just look at things differently than I would have otherwise.